Blueline Design Website
The previous site was in dire need of modernization. A ground-up undertaking curating and hiring photographers for new work and writing case study descriptions and romance copy throughout.
Playful typography and a sophisticated palette project the voice and approach of Blueline Design.
Prior to launch, the client decided to use a very old logo, nixed the modern use of typography and the highlighted studio section.
Disappointing considering the lift, but it might click with another client.