REBRANDING FOR JOS. A BANK
Rebranding and revitalization for the menswear stalwart Jos. A Bank. Hired to elevate this newly acquired brand into Tailored Brands (then Mens Wearhouse), the visual voice of Jos. A Bank (JAB) was built around collection brand marks, Photo Art Direction, character, typography, layout and weight.
Facial expression and stance unfortunately is a bit outdated.